Multi-channel marketing isn't about spending big bucks on advertising stunts. At the same time, Netflix used Instagram, Twitter, Facebook and email marketing to promote the upcoming season. To hype season two of the company's hit show Stranger Things, Netflix teamed up with Snapchat to release an augmented reality experience. Marketers at Netflix take a similar approach to promotion. From computers to smart televisions, users can access Netflix wherever and whenever they want. Netflix is available on seemingly every device. Multi-channel campaigns are key to getting your message out. Related: 11 Supernatural Ways 'Stranger Things' Has Turned Marketing Upside Down Instead, it's about identifying and providing the kind of experience the prospect, customer or visitor is most interested in having. Remember, personalization isn't about relying on advanced algorithms. Once their interest is registered, the rest of the email workflow can be based on the interests articulated by recipients. By building behavior based email workflows, marketers can ask email recipients to click various links depending on their interest. Based on this information, marketers can choose to display different website experiences in order to better serve the interests of a particular visitor.Īs an alternative to third-party software platforms, marketers can always "fake" personalization with a little elbow grease. Tools like Optimizely and Adobe Experience Cloud let you to personalize content based on a variety of data points like the country associated with an IP address, or whether or not a visitor is already a lead in a CRM. But entrepreneurs can also tap into content personalization in a few different ways. You might be thinking that content personalization is only available to companies like Netflix that have the capital to employ hundreds of the world's smartest engineers.
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